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Tom Lucente, US Creative Director

Tom serves as Creative Director/Copywriter, leading and overseeing the work of the US copy team. Tom’s two decades of B2B advertising and marketing expertise is an advantage he has embedded into his role as Creative Director and lead copywriter at April Six. His award-winning background includes the development of digital and traditional marketing and advertising, as well as strategic planning, brand/product positioning and messaging, and content development. A native of Silicon Valley, Tom has created highly successful campaigns for emerging businesses, as well as market-leading technology and consumer brands including AT&T, Dell, HP, Intel, Johnson & Johnson, LinkedIn, Mazda, Microsoft, Qlik, Sage and Turn.
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Recent Posts

The copy bots are in our heads

by Tom Lucente, US Creative Director

AREA6

Technology, Creative

First, be your brand

by Tom Lucente, US Creative Director

AREA6

Branding